Flaska in California
Sunny California is famous for its sand beaches, surfing, beautiful girls, Hollywood, Silicon Valley, and Disneyland. However, California or better said Anaheim (a city with a population of 3 million in close vicinity to Los Angeles) is also the location of Natural Products Expo West, where also Flaska was presented.
With 2,400 attendees and 150,000 visitors Natural Products Expo West is a huge trade show, larger than (among others) its European counterpart Biofach. Due to financial constraints our booth was among the smaller ones, but the interest in Flaska was significant. And the most frequent reaction? “I love it!” Beside Flaska, visitors also paid significant attention to the new Vodan jug.
We are especially honoured to have received the Next nomination in the Natural Living category. The nominations are only granted to companies who are perceived as trend-setters in the market. We cannot wait for the results (altogether, 60 products are nominated and only three receive an award).
The path to end customers in the USA is longer and more rigorous than in smaller markets, but we will continue to pursue it since we keep being encouraged by positive responses.